Case Studies

Case Studies

Commercial Capabilities
Commercial Policy
Go-to Market Strategy
Sales Transformation

Sales and Marketing Collaboration

It is not only the insights, it is the change

How a global B2B company drastically improved ROI from lead generation

Vertiv EMEA Sales transformation

Go-to-market implementation

Sales transformation across the EMEA organisation

Manufacturing Case

Improvement of Future Revenue Streams

through increased service offerings


Urgent turnaround

of declining profitability


Improved structure and efficiency

of entire sales organization


Clearly defined governance structure and

complete, tailormade management toolbox

Large Danish Law Firm

Valuable insights and

improvements of business and service

GN Hearing

Successful shift from

product-focused selling to value-based selling

NEC Display Systems EMEA

2 % increase of Gross Profit and

ROI increase by a factor of 10


Our Clients


Recognize one or more of these challenges?

  • Declining revenue and/or profitability, increased competition, and margin pressure
  • Lack of insight into customer satisfaction & loyalty level and how to improve it
  • Need to increase sales force performance
  • Shifting an entire sales organization from product-focused to value-based selling
  • Inconsistent sales contracts, pricing and discount systems
  • Highly complex organizations leading to time-consuming and inconsistent management

Our work is defined by the results we deliver. We are proud to have created the path to commercial excellence for our customers. And to share selected stories of their success.

Call us for a quick talk or a cup of coffee

Contact Us

What’s Your Challenge?

Every commercial organisation has its own unique strengths and challenges. But often, the solutions created for one organisation can benefit another. And we are only a phone call or an email away from sharing them with you.