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Our Services

Commerzial’s Commercial Excellence Advisors have more than 50 years of combined experience in helping our customers realise their full commercial potential.

We are specialised in a wide range of commercial challenges and disciplines and can help create the path to commercial excellence for any international organisation in any of the following areas.

Sales Transformation
  • Sales Management & Operations
  • Sales Force Effectiveness
  • Account Management & Planning
  • Channel Management
  • Sales Technologies & Tools
Go-to Market Strategy
  • Market & Customer strategies
  • Market Segmentation
  • Commercial Organisation & Design
  • Product & Service Delivery Management
  • Customer Loyalty
Commercial Policy
  • Commercial Life Cycle & Processes
  • Price Strategy
  • Product & Portfolio Management
  • Discount & Rebate Management
  • Pricing Tools & Analytics
Commercial Capabilities
  • Performance Management
  • Leadership Development
  • Talent Management
  • Competency Mapping
  • Learning & Training Solutions

Commerzial never approaches a project with a view to sell a specific service or package. We start by analysing your problem and tailor our solutions and recommendations to your organisation’s specific needs. These are usually based on one of the following commercial challenges:


  • Our business model is becoming outdated, and we are losing out to our competitors.
  • We have difficulties growing and managing sales through our channel partners.
  • We have become too dependent on a few large customers or a few large orders.
  • We struggle to differentiate our products from those of our competitors and to clearly communicate the value of our products to our customers.
  • We are not sure how best to use our rebate, discount and bonus systems – or if they are delivering the desired results.
  • We lack proper data and insights to make informed decisions – all too often, the decisions we make end up being based on gut feel, tradition or personal opinions.
  • We are not able to manage the performance of our sales people, and we are uncertain about how to measure their success.
  • We struggle to manage our local and regional sales offices and to implement best-practice methods across different markets.
  • We wish we could be better at predicting future sales and revenue.

Recognize one or more of these challenges?

Here’s whom to contact

Michael Jarnum Tel: +45 6090 0202
Niels Jørgen Flensborg Tel: +45 2689 0816
Rolf Mogensen Tel: +45 6177 9916
Andréas Stepien Tel: +45 3166 8608